Bosch Sponsors Wasting Water Is Weird Campaign

Bosch Sponsors Wasting Water Is Weird Campaign
© soeren_nb

Bosch home appliances who received the 2011 Energy Star Sustained Excellence Award have joined other corporate entities in sponsoring the wasting Water is Weird campaign. Other than Bosch, Lowe's, Kohler, Proctor & Gamble and the EPA have joined the campaign to encourage Americans to save water.
Brand Manager at Bosch, Micaela Shaw has stated that they at Bosch believed in water and energy efficiency and that they are proud to be part of such an initiative. The company endeavors to make their appliances use the minimum amount of water without compromising on the quality of the appliance.
The campaign is making Americans aware of the shortage of freshwater by a series of comic and humorous takes on a character named "Rip the Drip". Contrary to the common perception, Shaw clarifies further that Bosch dishwashers use only two gallons of water while hand washing requires almost 43 gallons. These dishwashers offer advanced features like Half Load Wash to clean a smaller number of dishes.

Appliance Market Grows In the First Half of the Year

Appliance Market Grows In the First Half of the Year
© Yutaka Tsutano

The global appliance market has continued its growth in the first half of 2011. The growth rates of the appliance market from Europe, Africa, Middle East, and Asia have all been positive. The only appliance market which showed resistance to this trend is North America which is struggling with tough economic times.
These figures have related to the appliance market have been released by GFK Retail and Technology. The positive trend is being attributed to the rising demand in the emerging countries. Another factor could be the preference of a high quality and energy efficient appliance.
Europe and particularly Central and East Europe are all showing positive growth while sales in the appliance market of Russia are showing double digit growth. Poland, Romania, Slovakia and the Czech Republic have also shown recovery. Western Europe has continued to develop but Portugal, Italy, Ireland, Greece and Spain are still lagging. North America showed decline in sales numbers because of the economic uncertainty amidst the difficult housing market.

Zazzle Launches New Visualization for Online Art

Zazzle Launches New Visualization for Online Art
© Ev0luti0nary

Zazzle has launched a new visualization and customization technology for online art. It has launched a new visualization which allows users to see online art in the most detailed color, depth and canvas textures, and true-to-life renderings of art on available on Zazzle.
The technology allows users to access the worldwide catalog of online art available for instant and accurate personalization and framing. This technology which will redefine the online art and photography experience enables professional photographic and wrapped canvas printing with options of standard and custom framing also. It will also provide a platform for zero-inventory hosting of online art from various independent artists and other famous reproductions of art from the likes of Guggenheim, MOMA, Uffizi Gallery and others.
The site will also offer true-to-life interactive views of the available art and framed prints. Custom wall stickers and Giclee prints are also in the pipeline and will be available soon.